It’s never enough to have web pages with well chosen profitable keywords on them. And it really doesn’t matter which traffic driving techniques you use to bring targeted visitors to your web site; You have to motivate them to take the action you aimed for them.
One thing that is motivating web site visitors to act as you want is well optimized web site navigation.
There is one thing that you always should be thinking about: how your visitors are going to use your website.
When a visitors land on a web page, they are examining your content and links you are offering to them and they will click on one that sounds appealing.
The website menu is linked to other pages of your website and appealing wording of these links is what is grabbing a visitor’s attention and gets them to click on one of your links. Therefore, adding into your website pages offering “free” “download” are good attention-grabbers and can improve the traffic amounts you get to your site.
However, you can find websites that are accomplishing a lot of traffic from search engines, but still have low earnings. The problem is, they are not using this simple trick and aren’t trying to use more attractive links to get the visitors navigate to the higher earning pages.
To increase your AdSense earning you should be testing all of the elements on your website and to dos so you must have two things: something to track and compare, and some high earning pages you want to funnel your site traffic to.
To get fast results, the best option is, to select a few but frequently visited pages. Now when you have done that, the next step is to find a ways to get visitors viewing a particular page on your site and make them click on the link that will take them to your high earning pages.
As said earlier, an appealing description for the link, and a likeable and unique description for the link will do the job. Try to encourage their curiosity to see what that was all about.
Be creative and put in use high quality images and graphics to grab your readers’ attention. But be careful in choosing your images and where you are placing them on your page.
You have to comply Adsense guidelines and never violate them by putting inappropriate images and text next to the ads.
In addition, keep in mind that it is all about location. Once the attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
Now, to identify which copy works better and which doesn’t try to use different texts on different pages. Put links on top and sometimes on the bottom. This is how you test which ones are getting more clicks and which ones are being ignored.
Now, when you know how to lead your visitors to the high earning pages you have to optimize your Adsense pages. It turns out that each ad has its place and gets more clicks when used properly. One ad still is working well is the Large Rectangle — 336X280. This ad looks like a regular web links, and gets significantly more clicks.
Choose the right color palette and background. The rule of thumb, drip the borders and use light background if any. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. This will result to more clicks from people visiting your site.
Don’t hide your Adsense. Move Adsense from the bottom to the top. Put them in the place where people can see and click on them fast. Try to preserve links to relevant websites.
Keep in mind, there are many other Adsense sharing the same topic as you. It’s best to think of making a good ad that will be a bit different and distinctive than the ones already done.
Testing is an intensive work and this is what makes one successful compared to others that fail.
Don’t assume that thing that worked for one web site is going work for you too. Therefore, keep testing and tracking your website until you find the best version that works best for you. Every click that visitors make count, so make your Adsense something that people will want to click on.
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