Although in its best years more than 150, 000 active advertisers were involved in Google AdWords and today the number shrunk to about 20% if that, it is still the world leader in pay-per-click advertising.
And if you want to get started in PPC advertising, the best source to start with is to check out Perry Marshall’s Definitive Guide to Google AdWords.
I purchased the first edition of this ebook and later on even received an updated version of it and what can I say… I paid 97$ and it was worth every penny. I remember how uncertain I felt about boiling a product down into three short lines to make the ad both comprehensive and compelling and how that feeling changed when I got the book into my hands. But the examples and case studies include in the book made it well worth the price.
Additionally, some of the tricks I learned then still work today and make my Google AdWords campaigns more effective and profitable.
When it comes to Pay-per-Click, I think no one can take from Perry his designation as the MASTER of Google AdWords. Through countless experiments and tweaks, Marshall with his team, turned the art of PPC almost into science. Marshall’s main focus is AdWords tips and tricks on how to push your ad to appear above higher-paying ones.
And that’s something to get excited about as that way you pay less for higher position.
And it doesn’t stop there: Marshall reveals tips on testing your ad, what exactly he does to accomplish continued improvement:
- how to test your ads for constantly improving CTR, (click-through) and
- conversions to sales.
While some of these tips that Perry shares with us, such as capitalization, rhythm, and the URL you display, are already known for some time now, still there are some other the little-known tweaks that when applied on Google AdWords campaign showed dramatic improvements.
The Definitive Guide for Google Adwords 2010 totals over 200 pages that come with a complete multi-media training. The bundle is designed to help you with specific needs and questions.
While the first e-book ,years ago, seemed like a bunch of articles that someone had gathered into a book, Definitive Guide is not only much better organized, but the last, version 2010 also offers optional modules to help you with your specific needs.
The modules include:
- Adwords for affiliate marketing
- Using Google’s content network effectively
- Adwords for beginners
- Adwords for information marketers
- Adwords in the UK
- Effective copywriting
- Also offers a free e-course
That way rather than paying for lots of information that doesn’t apply you only choose and pay for the information you actually need.
And for those who are still skeptical about the quality of the information revealed in the book, Perry is giving an option of sampling of some of his insights for free. So, you can be sure his tips work and they will help you.
These tips are delivered through a five-day email course that shows his confidence in what he has to offer!
Bottom line – PPC advertisement is still live and can help you in your business but the latest changes and fierce competition requires advanced knowledge and training to master Adwords skill. And if you are just getting started with PPC then there is no better place to start then learning from the Adwords master, Perry Marshall himself… Additionally, his latest version of Definitive Guide for Google AdWords 2010 is the perfect bundle to help you master PPC skill on your own.
Don’t tell the others… for the first time ever, he reveals a very, very small percentage of this “Vault” inside the last chapter of the Definitive Guide that you just can’t afford not to know!
Simply put — the book is a must-have for any serious PPC marketer!
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