Emotional Ads Work Best! PPC Ads that engage us emotionally work much better than those that don’t.
Surprisingly, though, you still can encounter pay-per-click marketers who don’t really believe they are swayed by emotional factors when buying things… Futheremore, they often doubt that others are either.
The power of your PPC ads has a LOT to do with how fast they bypass “thought processes” and nail core emotions.
This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.
You may have noticed that I don’t use any scantily-clad women in my marketing. But I still use this principle in other ways. You should too. Because nobody does anything unless they get emotional about it first.
Here’s an example of Google ad that cuts straight to core emotions:
Win Your Wife Back -
“You’ll never change,” She Told You
Here’s How to Prove Her Wrong.
www.KeepYourMarriage.com
Or how about this one:
Bacon Salt
Everything should taste
like bacon.
www.baconsalt.com
Did you know that BACON bypasses all thinking processes and speaks directly to the lizard brain?
Don’t you love these? They reach out and GRAB you.
Stay tuned. Tomorrow I’ll tell you another secret about bypassing the rational mind and going for emotions in your pay-per-click ads.
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