In the beginning, there was Netscape Navigator, a web browser, which brought forth the dawn of the internet as we know it. That was January 1993.

SEO in the 1990s

In the mid-1990s, search engine optimization (SEO) was a simple matter. Webmasters needed only submit a website to a search engine and add keywords to articles. Unfortunately, a few opportunists found that search engines will show their content even if key words were irrelevant. Search engine designers took notice. These “opportunists” would later become known as spammers.

By 1998, engines began seeking page rank and anchor text. Page Rank refers to seeking out links on a web page to determine a page’s credibility. Anchor text allows webmasters to insert links to add to a page’s credibility. (Adam)

Also in 1998, Google launches, a search engine which will eventually become number one worldwide, thanks largely to their innovation and new algorithms which are used to find more relevant articles. Google also takes an active role in trying to help their users find the most relevant articles possible.

SEO in the 2000s

In 2002, Google’s algorithm begins to consider a domain’s authority as part of the relevance of the website. Domain authority is a prediction of the strength of a website’s domain when it comes to page ranking. If a domain has a high domain authority, then the articles within the domain will also rank high.

Spammers have also evolved over the years, and in response Google pulls a surprise move in November 2003 with the “Florida update”. This update is so thorough, it actually winds up removing some genuine websites from search results. This side effect is a common complaint for future updates as well.

Also around 2003, link context is considered in search engines, placing importance on link placement and the overall context in which a link is placed. This caused SEOs to be more wary about their articles, and not to be more conscious of the usage of their links.

In 2009, Google’s “Caffeine update” analyzes user signals(like click rates, time spent on page, etc) to determine how useful a site was to its users. (Adam)

The Future of SEO

Most recently, in 2011, Google rolled out its “Panda update”, which has actually leveled out (for the time being) and made honest again the profession of internet article writing. Unfortunately, many genuine websites suffered under the Panda’s thumb.

As Google currently holds the lion’s share of search engine market, is actively evolving to counter spam, and is constantly seeking ways to give its users the best search results possible, it is likely that Google will still remain the search engine king for the foreseeable future.

The best advice for SEO is this: People want to find original, relevant information. Google wants to help people find original, relevant information. Thus, the writer must give both people and Google original, relevant information.

Sources

Adam. The history and evolution of SEO. Greenlight Search Blog. January 8, 2010

By: Larry E Payne

About the Author:

Is it possible to turn your typing and word processing skills into cash?

Yes, it is possible to make money typing from home. But be careful not to fall for the many typing scams online. Don’t trust anyone who promises typing jobs that don’t require any experience. At the very least, you’ll need good typing, computer, and grammar skills.

To provide any of the legitimate typing services below, you’ll need a computer with a major word processing program such as Microsoft Word and a printer. And of course, you need typing skills, excellent spelling and grammatical skills.

Avoid ads promising a list of companies looking for typists to work from home – those lists are useless. You must also ignore web sites and ads promising data entry work. The so-called data entry work involves putting ads on Google and other search engines to promote affiliate programs (other people’s products). You can make money selling affiliate programs but you have to know what you’re doing and you can spend a lot of money on advertising. It will cost you money each time someone clicks on your ad. If you don’t know what you’re doing, you can lose money very fast.

The good news is that you can really make money typing from home by becoming a freelance typist and providing a variety of typing services.

Here are some legitimate opportunities to make money typing from home.

Secretarial Service
A secretarial service provides typing, word processing, transcription, data entry, and administrative support services for a variety of businesses. Data entry work includes typing addresses and printing them on mailing labels. This is different from the data entry work scams.

Typing work provided by secretarial services include typing books, brochures, newsletters, invoices, proposals, letters, and resumes.

You don’t need any formal training or experience to start a secretarial service. You clients will not ask for your resume. However, you need to know word processing. Correct spelling is more important than your typing speed.

Business Transcription
Secretarial services also often provide business transcription which is typing from dictation. You don’t need any specialized training and you don’t need to know medical terminology to provide business transcription.

Medical Transcription
If you would like to make money typing from home, you may have thought about becoming a medical transcriptionist. A medical transcriptionist types up reports a doctor or other medical health care professional dictates about their patients’ medical history, diagnosis and treatment. Medical transcription requires knowledge of medical terminology. You will need a transcriber and reference books.

Legal Transcription
Legal transcription requires specialized knowledge of legal terminology and procedures. A legal transcriptionist types dictations that may be used by attorneys and law professionals in court or elsewhere. No formal training is required to become a legal transcriptionist. However, prior experience in the legal field, knowledge of law and knowledge of legal terminology is preferred. A legal transcriptionist must be familiar with legal documents such as testimony, evidence, pleading, and briefs. She must know how to format legal documents and be proficient at using reference materials.

Virtual Assistant
A virtual assistant can provide administrative support and word processing in addition to specialized services such as web design, writing and more. Virtual assistants provide work to local and long-distance clients via the Internet, telephone, fax, and email. They need to be Internet savvy and usually require more technical skills than secretarial services.

Resume Service
A resume services or resume writer writes and updates resumes in addition to typing new resumes. In addition to typing skills, you’ll need good writing and grammar skills and knowledge of current resume formats and requirements.

Businesses and entrepreneurs need people providing typing services. You can offer one or more kinds of typing services depending on your experience, background and interest.

By: Leva Duell

About the Author:

How would you like to earn a salary by sitting at home in front of a computer? There are so many different options for making money just by using the internet. This article will tell you just a few of the many ways that you can earn money from home. For a start and as many people will know you can earn money from home by just creating an eBay account. With an eBay account the world (or more to the point your unwanted stuff) is your oyster. You can sell all of your unwanted paraphernalia on eBay because the chances are; your junk will be someone else’s treasure. You can sell old mobile phones (do not use those recycling websites that will buy you phone for less than the scrap metal is worth), clothes, electrical items, old toys, DVD’s, CD’s (again don’t sell your old CD’s on those recycling websites who will buy your Coldplay album for 10p, whatever your view on them, instead use eBay).

The next great way to earn money from home involves advertising yourself. If you have any kind of skill whether it be bricklaying or massaging why not get your name out there. Advertise yourself in local newspapers, radio or magazines and get people to pay for your services. More and more people are using the internet to find the best deal for the service they require and if you can set your rates competitive (but not much below the average rate because at the end of the day you need to make some money) then you can attract customers.

Also why not earn money from home by creating yourself a website. If you can create an interesting website which people want to visit, time and time again you have yourself a great platform for advertising. There is a huge market of companies who wish to advertise on popular websites just to get their name recognised. Companies are willing to pay per click of their advert and pay even more for each sign up or deposit they get from your website. One idea for keeping your website updated and interesting is to post blogs. Blogs don’t cost you anything and you can blog about anything to interest as many people as possible. In these modern times you can buy a domain name or website name for very cheap and if you can get people to visit then people will pay you to advertise.

By: Ricky May

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When we get up in the morning, going to work is not the most joyful thing we can imagine. We are tired and want to continue sleeping and it seems you can never have enough. Well this is one of the joys of working from home online. Ever noticed how once you’re at work and it is highly maximized and this is the number one cause for not feeling like getting up in the morning?

Now, if we remove the factor of travel time from this equation, then what we are left with is the ability to work from home. This allows us to make our own hours, get up in the morning when we want too, and when to finish the job as well. It gives you the ability to create your own working environment. For women this has worked well in the past. Take into account the working mothers who want to stay home with their children during those crucial years of childhood. This eradicated in most cases the need of maternal love. The ability to thrive in their work from home and still care for her child is an amazing concept.

First when you work from home you can work at faster speed and rest when you want. Sometimes no matter how long it takes for you to do a project, it allows you to complete it before a certain time. However, this also can be placed against you. Imagine all this complacency and content. Once you have installed you can not find your motivation. The old adage, “Do not leave for tomorrow what you can do today” comes to mind. Some people argue that the operation can be monitored in raising poor work habits. Again, online jobs from home are found by affiliate sites. Sometimes they ask for curriculum vitae to be provided and the majority of jobs from home are data entry, accounts payable and other uses of style. Some newspaper editors and writers also work from home. They compile their work and send it by fax or send it by e-mail to the main offices. This sounds like a dream but it really is possible with today’s technology of the Internet.

As we’ve covered, online work from home has its advantages and also has potential disadvantages. However, these drawbacks which I see are often caused by negligence and abuse of power which work from home gives you. Then use these opportunities with great care and great insight.

By: Ethan Hill

About the Author:

All of us are desirous of earning money really quick. It is also very possible to make the kind of money that you want to earn. All that you need to know is how to go about it. There are many people who have used various methods to earn money. While some people have opted for business there are others who have looked to investments to help them earn good money. You might choose whatever is in accordance with your needs and interests.

A major way that you can get rich fast is by investing in fast cycle investment tools. This however does not mean you empty every penny that is there in your bank accounts in the investment tools. You need to take just a portion of your money and put it in fast cycle investments to let the money grow. Investing money in these is helpful for you to gain money really fast. Your money will keep multiplying and then you will be able invest higher amounts.

If you are not too keen about making investments you can get into business. All that you would need is an idea that would really sell. If you are keen to venture into online business there are options galore. You might wish to start a venture of your own or get into affiliate marketing whereby you will advertise the products of a company for a good amount that they will pay you.

There are a number of such ideas that will bring in the money. You will just need to see if the ideas would have a good market and get into action. Very soon you too will be one of the wealthiest persons around.

By: Richard Essex

About the Author:

Are you a newbie to the idea of how to make money online? Don’t feel bad because there are many out there who would like to do it too but know how or where to begin. If you’re in this boat you’ve come to the right place. The great opportunity of making money online as a newbie doesn’t have to pass you by. I was there too. As a Christian minister trying to get more money for my family and ministry expenses, I saw other people making money online and wanted to do the same. So I started researching how to make money online even as a newbie who knew NOTHING about websites and internet marketing. Although I now make several thousand dollars each month, I made lots of mistakes along the way, but learned as I went. I am sharing the following in hopes of helping others provide better for their families as well.

Make a Website for Your Existing Business

If you already have a small business, the topic of your site is already chosen. You can literally easily grow your present income as a newbie by having an online presence for your business. Furthermore, nowadays you need not know any web design or HTML to do it. Many of the web hosting companiescome with free Site Builder tools that will allow you to put up your own professional looking website in hours with no hassles. No matter if you build your website from scratch or used pre-made templates that comes with a site builder, you will need to host your website on a web server. Since there are many reliable web hosting packages out there at less than $10 per month this makes it all quite affordable to make money online as a newbie.

Make a Web Site and Become an Affiliate

Did you know you can make money online as a newbie by not selling anything? That’s actually what I do. I don’t have a product or inventory but make thousands of dollars online each month by affiliating with other companies that do sell stuff. Using an example from my Christian Dating site (Christian-Dating-Service-Plus.com), I’ll give you the run down on how this way can make you money online as a newbie:

Build a blogging website on a topic that I like to write about. Go to CJ.com, a middleman company that matches affiliates with companies looking for folks to put ads on their sites Put an ad on my blogging site about a certain company. For example, I have a Christian dating site that partners with eHarmony. You see eHarmony and thousands of other companies and businesses are looking for folks like us to put commercials on their web sites to drive traffic to their sites. In turn Collect commissions from from CJ.com after I make a sale

One warning here. If you are a newbie excited at the prospects of making money online, please don’t swallow any of the get rich quick schemes out there you may come across. finally, we also recommend you Google ‘make money online’ and read up on the topic.

By: David Butler

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Article marketing will live on, but you may have to learn how to write articles differently after the Google Panda algorithm update. Some call it the Farmer update, but that is just one guy’s name for it – Google named it Panda, so Panda it is. What did this Panda algorithm update achieve?

Panda is an update to Google’s search engine algorithm, that determines what web pages should be indexed and where these pages should appear in the results pages offered to people using specific search terms to find information. In a nutshell, it changed the way Google looked at web pages and listed them and in turn, the way that online marketers used article marketing.

The main change was to put more emphasis on the site as a whole, and to remove web pages that failed to offer expert information on the topic. If an article seems shallow in content, and does not appear to be written by an expert, if it appears sloppy and not well researched, if it is short or fails to offer information other than what is obvious, then Panda might well decide it does not deserve a listing.

Keep in mind that Google’s main objective is to provide Google users that are using the search engine to find useful and authoritative information on the topic defined by their search term. It does not take your article marketing strategies into account, and if Google’s algorithm calculates that your page content or article is not offering useful and authoritative information then don’t expect it be listed.

So how to you write articles to meet the needs of Google’s customers – not Google, take note, but Google’s customers! Those who understand how to write articles after Panda will know that they should write only on those topics they know a fair bit about. Article marketing has returned to the domain of the writer rather than the plagiarist or the spinner.

Fudging and waffle will no longer work, no matter how many keywords you sprinkle about in it, and this signifies the end of many fairly expensive eBooks out there that explains how to create meaningless articles, and also of many forms of spinning software that will generate articles of little meaning and certainly no chance of being listed.

Article spinning is on its way out due to the Google Panda algorithm update no matter what the software designers try to tell you – straight from Google’s mouth! Give up spinning and start writing your own articles with substance; with a lack of similarity to thousands of other articles and with some unique or at least meaningful information useful to Google’s customers.

Articles of below 400 words will no longer be acceptable by most article directories, and you are recommended to write from 500-800 words if you want Google to list your articles or web pages.Many article directories no longer accept fewer than 400 words – I think the minimum should be 500, but I was also one of those that complained about articles of under 400, so I got my way.

How to write articles after Google Panda? Easy! Write about a topic you know or care about, write well with good grammar and spelling (bad grammar is no longer acceptable in article marketing), structure your article properly, making it absolutely clear what you are writing about, and try to be original without copying other articles. Do all of that then perhaps your article will be accepted for publication, and if it is then you also have a chance of it being listed by Google.

Acceptance and listings are no longer guaranteed, and large numbers of submissions are being refused when they would have been accepted for publication prior to Panda. Most of these substandard articles have been removed from Google’s index and hence its listings, and also from the directories’ databases.

Article marketing is getting close to being honest again, with genuine writers writing genuine articles without recourse to software spinners or scrapers plagiarizing or copying from other articles published online. Google has got wise to you, so get honest, with clear and honest information, and you will be rewarded. Anything else and you will be punished if you do not know how to write articles properly – particularly after the Google Panda update.

By: Peter Nisbet

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